The story so far
It started with one series and no system.
Every product we have exists because a production needed it. That’s still how we decide what to build.
- 2024 · Raleigh
A series, by hand
A community-college student starts shooting Sidequest, a crime dramedy about a gig economy run like a game.
- 2025 · Wilmington
The chaos
The production moves to the coast. Every change ripples by hand through schedules, budgets and call sheets.
- 2026 · January
The fix
So he builds Pure Alacrity to run a production as one record. It is running real shoots by March, free.
- 2026 · May 31
The proof
Right Here Right Now! ships to the Meta store: the first live-action interactive VR film in the entire Southeast USA.
- Now
Real places
The same crew and software point at real homes, sites and venues, and toward the Experience Machine.
“Film crews have always known how to capture reality. We’re giving them the system to do it every day, for every industry, in an age that badly needs reality it can trust.”



