For Business
Buyers can’t tour every house. Employers can’t let a trainee learn the unsafe call on the job. A buyer abroad can’t fly to every plant. We capture the real place in one day, measured and filmed, so people can step inside, change it with AI and still trust what they see. Then a monthly plan keeps it live and shows you what every viewer chose.
How it works
Every business experience is two things. First, we make it from start to finish. Then a yearly plan keeps it running and shows you what every viewer chose. Our crew plans every job on our own software, so each shoot is faster than the last.
Part 1 · One capture day
We handle all of it: scoping, story and branch design, capture (VR camera, drone, LiDAR), post and spatial audio. Then we compile it for Alacrity Player. You hand us a space or a problem, and we hand back something that runs.
Part 2 · Monthly or yearly
Hosting and streaming to headsets, the web and phones. Device management for your Quest units. A set number of content updates each year (a new listing, a new hazard, a new season). And Insights: which rooms people visited, which call each trainee made, and what they came back to.
The Experience Machine, for business
The same five steps serve a broker tour, a safety training and a supplier inspection: capture, plan in Pure, compile, play on Player, measure with Insights. Only the script and the buyer change. We start with real estate in Wilmington; the other doors open as pilots next.
Available now Real estate & developers
Walk the home. Redesign it. Flip back to the real one.
In development, delivered with our first clients: the photoreal splat twin, AI restaging (always labeled), WebXR and phone playback, and buyer lead scores: “This buyer spent four minutes in the kitchen.”
Book a Full-Stack shootIn development · pilots Frontline employers
Practice the risky decision safely, on the real site.
You’ll learn what each trainee decided, and where the team gets it wrong: “62% chose the unsafe lift at decision 3.”
Join the pilot listIn development · pilots Vendors, venues & tourism
Inspect the plant. Walk the ballroom. Visit before you go.
Why it matters: remote audits and bookings only work if the footage is provably real.
Join the pilot listOn request VR180
Concerts, games, festivals and the big day, from inside.
For local venues, festivals, teams and families.
Request a captureOn any screen
Production & creative · available now
The crew that makes our interactive work also shoots, edits and grades regular video. Every job runs on Pure Alacrity, so you always see the current call sheet.
Shoots, edits, colour & social
The same crew, pointed at your brief.
Limited slots each month
Notes from someone who has worked every department.
Join the network · open now
Every shoot puts Pure Alacrity in front of a whole crew. These two programs are how filmmakers and creators get in early.
25 creators · now enrolling
Long-form needs real production tools.
Freelancers · join the bench
Get booked on real productions.
In development
Every software feature in Pure is free for every filmmaker. What we will charge for is what goes beyond the software: storage, services, support and, later, a marketplace. None of these are open yet. Join a waitlist and we’ll email you once, when it opens.
Production chat wired to the schedule, one channel per department. Free.
Join the beta list NextLearn our capture spec and get booked for Experience Machine jobs in your city.
Join the waitlist Prototype in developmentDress a scanned set at true scale before anyone builds, straight into the budget.
Join the waitlist LaterThe real painting or sofa, at true scale, in a customer’s own measured room.
Join the waitlist Coming soonFootage, dailies and review copies linked to the scenes and takes they belong to.
Join the waitlist Coming soonProduction management, schedule and budget builds, post supervision, VR consulting.
Join the waitlist Coming soonReal people on call who run sets, with a guaranteed response on shoot days.
Join the waitlist NextPublish your own experience to any screen and see what every viewer chose.
Join the waitlist BetaCrew, gear, locations, services and templates, booked where you plan.
Join the waitlist NextMulti-production dashboards, benchmarks, SSO and SLA support.
Join the waitlist NextStorage, support and instructor dashboards for film programs. Students use Pure free regardless.
Join the waitlist NextRelease your Player-built story under our label. We handle store submission and porting.
Join the waitlist In developmentOne app on Quest and phones for every live-action interactive story.
Join the waitlistNo, not for long. Experiences play on Meta Quest today. WebXR links and iOS and Android gyro apps are in development, so anyone with a link will be able to look around. The headset stays the premium version, for showings and open houses.
Because the value keeps coming. The plan covers hosting, updates and Insights: which rooms a buyer cared about, which call a trainee got wrong. You see that every week, not once.
Today: Full-Stack shoots for real estate (film, drone, LiDAR, a branching VR tour on Quest), live-event capture, commercial production and Pure Alacrity. In development: splat twins, AI restaging and the reality switch, web and phone playback, Insights lead scores, and Training and Vendor pilots.
Yes. A single listing or a single scenario is a normal first project. We scope it in writing first, so you know exactly what you get before anything is booked.
Yes. Shoots, edits, colour and social content, from the same crew. Get an estimate.
Every software feature is free for every filmmaker, with no account needed. It has run real productions since March 2026. Paid storage, services and support are coming next. Open it.
Pick a service and answer a few questions about it. A person replies within two business days.