To us, Alacrity is the speed of optimism. It begins with believing tomorrow will be better than today, and choosing to help build it now instead of waiting. “Sprinting the Marathon of Tomorrow” is how we work: the energy of a sprint, with the endurance to keep going far beyond the next production. Every film should leave more behind than a finished title: skills people can carry forward, tools another team can use, and ownership that funds what comes next.
Our ambition is to help make North Carolina a driving force in the future of cinema and a place where creative and technical talent can build lasting careers. We develop original intellectual property, build the technology our productions need, and turn what we learn into workflows others can use. The business is designed to connect the value of a story with the value of the systems behind it, creating opportunities across production, software and immersive media.
We call this the Experience Industry: filmmakers, performers, engineers and researchers working together to create experiences people can enter, influence and share. Right Here Right Now! brought our live-action interactive filmmaking to Meta Quest. Prize Pool VR, now in development, is the next test of that approach at a larger production scale. Pure Alacrity and Alacrity Player are part of our work to make the process more accessible and repeatable.