Technology
The Experience Machine, and the engine that makes it.
The Experience Machine is the product: real places, verified and changeable. Underneath it is one engine. Pure Alacrity is live and free. Alacrity Player shipped inside a released VR title. Bridge, Insights and the Experience Machine’s new layers are in development, and each one is labeled that way below.
The product · in development
The Experience Machine
Step inside a real place. Walk it. Change it with AI. And know, at every moment, which parts are measured and filmed and which parts are imagined. It joins things that already exist (LiDAR, Gaussian splats, VR180 and AI generation) into one reliable production pipeline. That is an engineering and production problem, not new science.
LiDAR
Drone LiDAR outside, handheld inside: true dimensions, floor plan and scale.
Available nowGaussian splats
A photoreal twin georeferenced to the site. Roam anywhere, not just camera spots.
In developmentLive-action VR video
360/VR180 film with real light and real people: the verified perspective.
Shipped on QuestAI generation
Restage or redesign at true scale. Always labeled, never mixed into real footage. Style packs first.
In developmentThe reality switch In development
One control flips between Verified (the LiDAR measurements and the filmed video, untouched) and Imagined (the AI-changed twin).
The coordinate map In development
Every 360 camera position pinned to its spot in the scan, planned in Pure’s shot list. By hand first, automated with visual localization next.
Verified capture Evaluating
We plan to sign filmed masters and log every AI change with Content Credentials (C2PA) wherever the tooling allows, with “Verified” and “Imagined” badges in Player.
- R0 · ProofOne Experience Machine end to end on a real listing, for a paying client.Underway
- R1 · Product v1Coordinate-map tool, reality switch, store app, WebXR splats. A job compiled in five working days or less.Next
- R2 · ScaleCertified-crew capture spec with automated QC. Art-direction prototype on Prize Pool VR.Then
- R3–R4 · ExpandPhone self-capture for commerce, Alacrity Lab with UNCW, production risk data.Later
Live · free The platform · Pure Alacrity
Every film is a storm. Pure is the eye.
Pure Alacrity is the calm operating layer for filmmaking: script, departments, schedule and spend in one clear place, so the bigger the production gets, the calmer it feels. It has run real productions since March 2026, and it’s the machine that builds the Experience Machine.
Smart, quietly
Pure reads your production and points at what matters: the one thing that needs you, readiness checks with owners, project health, schedule moves that save a day, and what a changed edit affects.
Set up around you
Tell it what you make and what you do. With 54 film jobs to choose from, it shows your tools in the order you’ll use them, with film words explained if you’re new.
The whole production
155 tools across eight stages, from story to plan, set, post, delivery and business, all reading the same production.
Your work is yours
No account needed. It stays on your device and works offline. You decide what leaves it, and you own everything you make.
How it scales · in development
One crew here. Certified crews everywhere.
Productions are pop-up companies that assemble for three weeks and then scatter. Pure already holds the script, stripboard, budget and call sheets. Channels make it the place the team actually talks, and that’s how a few producers in Wilmington can direct crews anywhere.
Production channels Early access · free
#general, #client and one channel per department, created automatically, with crew added from the call sheet. Move a scene and Pure posts it to the channels it affects.
Alacrity Certified crews Next
Local camera operators and Part 107 pilots learn our capture spec, pass a paid test shoot and get rated after every job. Raleigh and Charlotte first.
Pure Art Department Prototype in development
The Experience Machine pointed back at film: scan the set, dress it before anyone builds, and send every decision into the budget.
Privacy rule: chat content is never used for analytics, benchmarks or underwriting, and never sent to model providers without the production’s permission. Pure’s core (scheduling, call sheets, channels and on-set logs) stays free forever.
3 · Deliver · Shipped on Quest
Alacrity Player
Authoring a branching story and running one are normally two worlds joined by hand. When Netflix made Bandersnatch, the tooling ended at a flowchart exported to a spreadsheet that engineers implemented by hand.
Here the graph written in Pure Alacrity is exported as one bundle and the Player reads that file directly. The schema is pinned on both sides and a self-test walks a bundle out and back. It is the runtime inside Right Here Right Now! and what Prize Pool VR is being built against. It plays on Meta Quest today as a native app. One codebase is being extended to WebXR links (no install) and iOS and Android gyro apps, where you look around by moving the phone. Those are in development, so soon no experience will need a headset.
2 · Connect · In development
Alacrity Bridge
Bridge is being developed to carry production context through post: the planned scene, recorded take, source media, edit version and delivery remain connected while collaborators work in their own tools. OpenTimelineIO export and the data contract provide an initial handoff; the editor-side panel is still being built. Wider sound, color, VFX, review and release workflows are development goals, with support to be established for specific tools and versions.
4 · Measure · In development, with first clients
Alacrity Insights
Insights combines production data from Pure with decision data from Player. Every production and every experience gets its own analytics free. The price rises only as Insights connects data across your viewers, across your productions, and finally across the industry.
Free · your production
Schedule against actual, pages and setups per day, budget burn and coverage. Plus views, completion and choice counts for every scene.
Pro · your viewers
Individual viewer journeys: the path each person took, time in each room or scene, replays, lead scores, trainee decision records and sponsor moments.
Benchmarks · the industry
How your production compares with anonymized, comparable productions. Contributing data is always opt-in, anonymized and free of content: no scripts and no footage.
How they connect
One production, every place it lands.
The connections are the product. The initial path connects authoring, production records, a runtime package and editorial handoff. The next goal is preserving those relationships through post revisions and new releases, including potential Sidequest VR exclusives after the three-episode series.
Author
Pure Alacrity
Script, graph, breakdown, schedule, budget.
Compile
The bundle
Everything the runtime needs in one file.
Play
Alacrity Player
Headset, flat screen, or the web.
Post
Alacrity Bridge
Into Premiere Pro and Resolve as a timeline.
Set
Live production
A desktop hosts it on set Wi-Fi; crew join by code.
Open it and put something real in it.
Pure Alacrity is free and needs no account. For the runtime, the bundle format or a pipeline of your own, write to us.
- Write to
- support@dcalacrity.com
- Based in
- North Carolina
- The suite
- dcalacrity.com/pure