Press
Kit & boilerplate.
Written to be reused directly. If you take one thing, take the boilerplate — it is the description we are asking to be introduced by.
Boilerplate
D.C Alacrity is creating the Experience Machine. In a world where AI can fake anything, the Wilmington, North Carolina company builds real places you can step inside, change and still trust: places measured by LiDAR, filmed in live-action VR, changed with AI, and always clearly labeled as real or imagined. Pure Alacrity, its production platform, is free for every filmmaker and is how the company makes these experiences at the scale of the whole media industry. Its films are where both get proven first. D.C Alacrity’s team made Right Here Right Now!, to our knowledge the first live-action interactive narrative VR film in the entire Southeast USA to ship as a native app on the Meta Horizon Store (May 31, 2026). Founded by D.C Agwu.
Short version
In a world where AI can fake anything, D.C Alacrity builds real places you can step inside, change and still trust. Founded in Wilmington, North Carolina.
Media contact
Naming
How to refer to us.
Three names do three different jobs.
| Name | What it is | Use it for |
|---|---|---|
| D.C Alacrity | The company: creator of the Experience Machine | Anything about the business: products, funding, hiring, strategy, the slate as a whole. |
| Pure Alacrity | The production suite, and the banner the productions present under | The software itself, and “Powered by Pure Alacrity” on a title card. |
| D.C Alacrity Productions | A production credit | On-screen credits and call sheets only — not as a description of the company. |
Please avoid “production company”, “studio” or “media studio” as descriptions of D.C Alacrity. They describe one of the things it does.
Assets
Download from this site.
Ground #061018 · cyan #00C2FF · violet #8143FF · white-hot #E7FAFF.
Primary lockup
Mark and wordmark, white on transparent, for dark backgrounds.
The mark
The electric arrow on its own, transparent.
Wordmark
D.C Alacrity in the brand face, white on transparent.
Brand image
The hand and the sky — the company’s hero image, 1600px.
Icon
The mark in a circle on the brand ground, for avatars.
$IDEQU3ST wordmark
Neon pink Sidequest logo.
ABC Squad still
Production still for Sidequest coverage.
Pure Alacrity — Story Map
A real screen from the current build.
One-liners
Per product and property.
| Pure Alacrity | A free production suite — script, breakdown, schedule, set and delivery in one place, local-first and offline-capable. |
| Alacrity Player | A Unity runtime that plays a branching story straight from the file it was authored into. |
| Alacrity Bridge | In development: the shot plan and the day’s record arriving in Premiere Pro and DaVinci Resolve as a real timeline. |
| Right Here Right Now! | The first live-action interactive VR film in the entire Southeast USA — free on Meta Horizon and SideQuest. |
| Sidequest | A freshly fired grocery clerk reunites his crew of small-time crooks to get rich on a lawless dark-web gig economy — never knowing whose game it is. Crime dramedy; October 2026 release aim. |
| Prize Pool VR | A campus water-gun game gets a million-dollar prize; two strangers end up the last two players at a fountain. Branching live-action VR180 — 41 unbroken takes, 9 endings, 12½–17½ minutes a viewing. In pre-production. |
| Welcome to Wilmy | A Cape Fear surf and beach culture documentary, shot under a City of Wilmington permit. In production. |
Ask for anything that is missing.
Interviews, additional assets, embargoed material or a fact check.
- Write to
- support@dcalacrity.com
- Based in
- North Carolina
- The suite
- dcalacrity.com/pure